When you use the wonderful power of Google AdWords to deliver your marketing message to people who search for terms relevant to the product or service you are selling, it’s important to craft your AdWords message in such a way as to match your keywords to the actual text of your AdWords ad .

Choose Your Keywords Carefully So They Can Match Your AdWords Text

Whether you choose your keywords using Google’s Keyword Tool or third party offerings like KeywordTracker.com or SpyFu.com, Google will look at the keywords you chose and see how well they match the words in your AdWords ad.

Google Assigns A Quality Score To Your Ad Based In Part On How Closely Your Keywords Match Your AdWords Text

Based in part on how closely your keywords match the text in your AdWords ad, Google assigns a Quality Score to your AdWords ad of Poor, Good or Great.

The Better Your Quality Score, The Cheaper Your Minimum Bid

This quality score can dramatically impact the minimum bid you are allowed to place for your ad. For example a Poor Quality Score may result in your minimum Pay Per Click bid being $5.00, whereas a Good Quality Score might yield a minimum PPC bid of $.30 and a Great Quality Score might result in a minimum PPC bid of only $.05.

That can make a huge difference in the total cost of your AdWords campaign.

The bottom line is, always make sure that you stuff as many of your keywords in your AdWords ad text as you possibly can while still delivering a quality message to your target market.

This is a quick review of the Eben Pagan GuruMastermind Client Getting Workshop I recently attended in Los Angeles.

I wanted to give my readers an ongoing review of Roland Frasier’s opinions about all the different marketing and Internet Marketing workshops I am attending. These workshops cost a great deal of money, so I think it’s a good service to share my impressions of each program with everyone as I experience it.

So, I spent three days with Eben Pagan as a Platinum member of his GuruMastermind. The first day was for Platinum members only. Platinum members basically just pay an extra roughly $500 per month for the privilege of being called a Platinum member, getting to host a mastermind with about 6 other members who are at the Gold level and spending an extra day before each of the four normally two day workshops that Eben is putting on as part of this program. Oh, and you get preferred seating at the events as well.

Platinum Member Day of Eben Pagan’s GuruMastermind

Let’s start with the Platinum member day. It was very well organized, comfortable room, attentive and helpful staff, some cool journals to write notes in and overall pretty good content.

Eben gave a nice intro speech, and I have to say that I really think he is sincerely interested in having his students achieve great success and really get a lot out of his programs.

Anyway, he brought a couple members of his team up on stage, a key copywriter and an affiliate manager. The copywriter, whose name I think was Greg (doing this from memory and not from notes) knows his stuff, writes great copy and gave valuable tips.

The affiliate manager was about as non-committal a guy as I have ever seen. His best advice, which I will grant you is indeed good advice, is “just get started” with a please do something focus. He was not good at just telling it like it is and giving valuable how to info. I’m not sure why, because Eben said he was a killer asset to Eben’s team. Nonetheless, his content was pretty slim and not of much value to me.

Networking

Eben did a fabulous job of forcing people to network with each other. He stressed the true fact that if you do not network and sit near people you do not already know, you will only receive about 1/3 of the full potential value of the workshop.

His forced networking really helped people get to know each other and I personally made at least 9 very valuable contacts during the workshop, including 3 people who I am having present at my own workshop a few days from now!

Attendees

Attendees ran the gamut from experienced players to newbies and everyone was on board for networking and helping one another. The overall vibe in the room was quite good.

I believe that several of the relationships I formed will turn out to be long-lasting. There is tremendous value in that.

Is Platinum Worth It? My Own Disappointment

If you go by the extra day for Platinum members the answer is a resounding… NO!

Why not? Because unfortunately, two of the main speakers from the Platinum day came back during the regular workshop and covered exactly the same material. Granted the copywriter gave even better tips during the non Platinum day, but honestly, I felt I wasted my time hearing the same basic presentations twice. It was really annoying and VERY DISAPPOINTING.

Other platinum members had the same complaint and gold members said they were glad they had not spent the money to be Platinum. Maybe there are other benefits of being Platinum I have not yet learned, but so far, this was a waster of $500 a month in my opinion.

CONTENT OF THE WORKSHOP - More Disappointment

Eben tries hard, so I hate having to give the review this way, but as far as content, the workshop was pretty darned thin on it.

There were great moments where audience members got up and gave their best traffic getting tips, and it was nice seeing and hearing the copywriter give his thoughts on how to write traffic generating copy, but really the copy they showed was more for converting traffic than getting it.

Oh, and here’s the really horrible part. The workshop should have been entitled How to Get Motivated and Get Yourself Going In Your Business NOT TRAFFIC BUILDING!

Eben spent a painfully large part of his time giving motivational and psych yourself up tips, and precious little on how to generate traffic.

There was time spent analyzing what was supposed to be attendee traffic getting pages from websites, but they were almost exclusively just home/landing pages and not the Adwords ads, e-mails, ads, banners, blogs or other marketing materials that actually generate traffic. Why not?

Was it really helpful to show you sites that look like they are “give” sites or “take” sites? Maybe overall, but not for getting traffic. For converting traffic, yes, for keeping viewers once you get them to your site? Yes. But now really for traffic generation.

Positive Highlights?

Were there positive things about the show? Sure, the attendee tips on getting traffic were awesome! There was a session about using video that was very basic, but also helpful if you did not already know how to use YouTube, create video, get your stuff edited and pump it out to the world.

Advice to “Freeline” or give away content was also good and I think valuable. The impromptu interview with PR guru Alyson Dutch and one of her counterparts was also valuable.

Biggest Complaint?

My biggest complaint about this workshop was that out of three days, I’d say in all fairness that only one full day, in my most generous allocation, was devoted to teaching how to generate traffic, and the rest was focused on motivational stuff that should be part of a whole different workshop.

Best Part?

The best part of the workshop though was the networking and the people attending it.

Overall Impression and Review

I think the jury is still out. I would not have paid $1,000 for a motivational seminar, and I wanted to see a lot more how to generate traffic strategies. Formulating my mission statement and visualizing where I want to be and stating my commitment to my business is all stuff I already had wired. I came to a traffic generating workshop and got a motivational seminar instead.

It was disappointing overall. I got my money’s worth, but only because I met valuable contacts. It wasn’t that Eben did not try. He did. It wasn’t that he doesn’t know what he’s talking about. He does. It’s just a focus on the wrong thing… motivation and business basics instead of what was represented… traffic building.

A Word About The Hot Seats

The hot seats could be a great idea, but the people who were interviewed were not really ready to talk specifics about traffic generation. There was a dog trainer from San Diego who has a great site with videos of her training services and that was a good hot seat because she was ready to go, but others weren’t that great.

There was a body builder who does six figures from his site, a how to get laid “relationship” guy and more, but again, it seemed that most of the focus was on existing sites and landing pages and not on how to get people there in the first place.

In the future it would be most helpful to me to see hot seats with people who have specific traffic generating programs that Eben could review and tweak.

The biggest weakness of this workshop was a huge lack of content about the core topic, how to get more traffic.

Conclusion

Will I continue the program? Yes. Would I do it based on value given at the workshop alone in the form of content. No way.

Kudos to Eben for his efforts and for not trying to sell anything, except one very soft sell of his higher end coaching program.

He is trying and for some people maybe this was a great workshop. For me, it was not, because there was not enough pure traffic generating content. Even the affiliate manager Eben brought up who apparently has huge credentials and massive experience gave no real hard and fast content about how to build affilates and get their attention.

In fact, Eben far outshone the “expert” by advising attendees to make a list of their 20 most wanted affiliates and then figure out what you can do for them to add value asking nothing in return, just to build the relationship and get yourself known to them. That was great advice.

I’m hoping the next workshop will be more valuable content wise. Even if not, I know I will meet more valuable contacts and I will make it pay back my investment. Is this for everyone? No…

Alternatives That Are Better… For Traffic Generation

If you are looking for much better content on how to generate traffic, check out Ryan Deiss’s Wholesale Traffic System (best for PPC and banner ads), Carlos and Lupe Garcia’s (Traffic University) and Jeff Johnson’s Underground Traffic Lab. Also Stompernet, and now John Reese’s Traffic Secrets 2.0. They will all give you much more practical and valuable info and strategies on specific ways to build traffic.

But, if you want to network with a wide array of info product providers and get a peek at lots of good stuff from a guy who is doing $20+ million a year, then the GuruMastermind is worth a look.

I have the greatest respect for Eben, so I hope anyone reading this review will consider that as they read what I have given you here.

I’m here in LA today with Eben Pagan for his Guru Mastermind Platinum day. This should be a great chance to network with other information product entrepreneurs and report back here what the program is like and any really good take aways from it!

Whew! I’m still in the middle of a big product launch for a live event workshop in Las Vegas with Bob Leonetti. We are doing the Jeff Walker strategy and some other things too, and boy is it a lot of work! But… it’s also a LOT of fun and really giving great value, huge actually, to the people who take advantage of participating in the massive amounts of content that we’re creating.

I love the idea of creating tons of amazingly valuable content and giving it away at no charge to prospects just to build rapport and trust and prove that you know what you’re talking about. Over the past two days alone, we created more than 40 videos on how to get into the note, paper and real estate business with tons of soup to nuts advice.

Ultimately, we will take all of the things we are doing with this launch and teach them to other business owners who want to do their own live events using this type of launch process. With more than 50 people already confirmed for the event we are launching, we are still four weeks away from the event and half sold out! That is pretty cool!

More updates to follow as things continue to unfold.

I’ve been completely immersed these past 20 days since last posting here in several internet marketing programs. May was a banner month for huge launches of major Internet marketing products, and I joined as many as I could so I could 1) benefit from the knowledge and experience, and 2) share my results and thinking with you here.

WHOLESALE TRAFFIC SYSTEM

This system was done by a marketer named Ryan Deiss or Diess (not sure which as I type here today) and a Mr. X, who spent more than $7 million on Google Adwords.

The system is pretty good so far. I’ve gone through the complete home study “fast start” CD collection and learned some really good stuff that I didn’t know, even though I am a reasonably experienced AdWords user.

It was actually really beneficial to learn about Quality Scores and Ad Placement and Ad Scheduling, which I’ll talk about more in an upcoming series of posts. I would say that the Fast Start course alone could be worth the $1,997 that the course cost.

I’ve not yet delved into the modules, but I’m not super thrilled with the amount of communication they have. I’ve only received a few e-mails, so I’m assuming that they are keeping up with the content posting, which was supposed to start around the week of the 14th.

Carlos and Lupe Garcia Traffic University

This system by the dynamic duo of Carlos and Lupe is more about media buying than anything else, at least as far as I can see so far. They have had quite a few technical difficulties getting things going and working properly, but they do have good communication and that counts for a lot with me.

I did not receive any home study materials, which I think is a mistake, especially since their course is modular and costs about $7,000 when all is said and done. It was a $997 sign up and then there are as I recall 6 more modules released.

I have been through the first module and it wasn’t bad, not amazing, and not worth $997, but okay. They shrewdly saved the really good stuff for those who are into the system longer, but that is also kind of a cheap way to go in my opinion.

As the system and modules continue you can count on me to report about the progress and quality of the program.

Jeff Johnson

Jeff is currently in the middle of his launch. I am playing with the idea of subscribing when that option comes around and we’ll see.

Shawn and Tellman

These guys offered a traffic building program with copy that I just couldn’t stand. It was so boring that reading through it just to find out the price and benefits took me forever. After I finally got through everything to the offer and saw what they had to share, I decided to pass.

I would love feedback from anyone who is in the program. I have a freind who is taking it and am looking forward to his feedback as well.

Jeff Walker Product Launch Formula 2.0

I have only the best things to say about Jeff’s program. I am in the middle of using it to do a workshop event launch and so far, it’s working beautifully. This was a home study and modular based program, almost complete now and used for some of the biggest launches in Internet Marketing history.

Frank Kern Mass Control

Frank’s program was awesome and he’s a fun and cool guy to boot. He did a huge seminar in San Diego with I think about 600 people and everyone who attended was very impressed. I used his system to generate over $90,000 in sales using someone else’s list and can’t speak highly enough about it.

These are just a few of the systems I’ve been playing with lately as I try to really dial in my Internet Marketing for my own websites. I’ll keep you updated as my research and experiences continue!

I’m just recently back from the John Carlton Simple Writing System - The 17 Point Checklist For Writing Every Piece of Kick-Ass Copy You Will Ever Need seminar in San Francisco.

It was a great seminar and I enjoyed meeting the high caliber of people who attended, as well as having a chance to work in such a personalized and interactive environment with John and his partner Stan.

Hard To Find Copywriters

It’s not always easy to find great copywriters to bounce things off of, and it can even be harder to find those with time to share themselves to impart their knowledge to you. To help with that at this particular event, also in attendance were David Deutsch, whose name I may be misspelling and David Garfinkel, affectionately referred to as Dootsh and Garf, respectively, by John and the room.

David D is a respected copywriter who has an interview series info-product and Garf is “The World’s Greatest Coach to Copywriters.”

Based on the participation of two of Garf’s students who were in attendance, I’d say he’s a damn good coach. I had the opportunity to have breakfast with Garf and found him to be a very bright, down-to-Earth guy, and I’m hopeful that a good working relationship and even friendship will evolve from that.

Hard To Find Ads “Swipe File” Resource for Copywriters

One of the best resources for copywriters looking for a kick-start to getting their next project done is the use of a “swipe file.”

A Swipe File is basically just taking great copy from great writers who wrote great ads, laying it out in front of you, and using it for inspiration, and possibly borrowing bits and pieces of it to twist and tweak into your own current copy project.

There are many killer ads from the past that are very hard to find, and one resource for hard to find ads for copywriters that I learned about at the John Carlton workshop is HardToFindAds dot com.

This site offers a killer collection of great ads from the past by virtually all of the great masters, from Gary Halbert to Claude Hopkins, Joe Sugarman, Eugene Scwartz and Maxwell Sackheim, they are all there with great representative collections of their best and greatest ads.

There is a complete education awaiting you at this site and the best thing of all is that it is completely chargeless.

So, if you are looking for an amazing swipe file of the best hard to find ads and you’re a copywriter looking for a priceless resource with little work on your part, you owe it to yourself to visit Hard To Find Ads dot com and start learning!

Recently, at the Adtech show in San Francisco, Lyris introduced a new Web portal for e-mail marketers.

The portal is called Lyris HQ, and it can be found at http://www.lyrishq.com. The new site provides e-mail marketers with best practices information and tips.

You can find a wide variety of information there, including e-mail marketing, web analytics, site optimization, whitepapers, editorials, links to webinars and even videos.

The site also permits users to build content and share information through blog comments and other channels.

If you do any sort of e-mail marketing, it is definitely worth checking out.

Are you delivering your e-mail marketing messages to your customers’ phones yet?

If not, you’d better start thinking about it for at least two really good reasons:

Mobile Provides One More Channel To Overcome Marketing Clutter

First, your customers are increasingly becoming overwhelmed with marketing messages delivered to their regular e-mail accounts.

Studies from Lyris and other e-mail marketing companies show:

1.     An alarming amount of opt-in e-mails get sent to recipients’ junk mail folders, and

2.     People are so overwhelmed with even opt-in messages that they increasingly report them as spam without even realizing they opted in to start with.

So, if traditional e-mail marketing is your only means of communicating with your customers, you run the risk that they never receive your messages.

Early Adoption of Mobile Provides An Untapped Channel for Customer Communications

Second, by being an early adopter and getting your messages out to customers’ mobile devices early, you reach them in a virtually untapped and uncluttered channel. Chances are very good that they aren’t yet receiving volumes of mobile messages, so your opt-in messages are more likely to get read.

7 Essential Tips For Crafting Your Mobile Marketing Messages

Tip #1 - Text vs. HTML – Text Wins

Even though your traditional e-mail marketing campaigns may be entirely html, your mobile e-mail messages should be in text until a better standard for html mobile delivery arrives.

Despite iPhone, Blackberry and other html “friendly” devices, there are so many variations of mobile devices and rendering formats that you’re best off to send text only messages, at least until a better and more stable standard arrives for html or rich content delivery. 

Tip #2 - Write For Mobile’s Small Screen

Don’t forget the small screen real estate afforded by mobile devices. The average mobile screen measures a paltry 2 to 4 inches.

Tip #3 - Optimize For Blocked Images and Preview Pane

Optimize mobile messages to compensate for blocked images and the preview pane.

Tip #4 - Preview Before You Send

Even though it’s a good idea to offer all readers a text option as an alternative to HTML, view your text version on your own mobile device to ensure it shows up the way you want it to.

Also, if you can, check your messages on other phones your friends or officemates have. The best test is on the oldest most abused phone you can find.

Test, test, test, and then test some more. Never, ever send your mobile messages out without testing them first.

Tip #5 - Keep It Short

Remember that most text messages have 60 to 80 characters per line, and mobile platforms will show 20 to 40 characters in 12 to 15 lines per screen, depending on screen width and type style.

Short messages are critical. Messages over a certain size may be cut off or require the reader to push a button to see the rest of the message. You want your entire message readable at a glance with no further action of the reader required. 

Remember the snail mail maxim of keeping it “above the fold.” It applies to both your e-mail and your mobile messages as well.

Tip #6 - Avoid Long URLs

Use simple URL’s instead of long-string tracking URLs, even if it means you won’t be able to track as well.

Tip #7 - Validate Your Website For Mobile

Validate your website for mobile if you include links to send readers there from your e-mail messages. You can do this using the following webapp: http://validator.w3.org/mobile/.

Conclusion

Mobile messaging is not just the wave of the future - it’s the current wave. Be sure you get your mobile marketing campaign off on the right foot by following these 7 simple, easy-to-implement steps.

You’ll keep your readers happy and you should also increase the reach of your marketing messages.

9 Content Ideas for Your Article Marketing Or Ezine

Now that you’ve decided to get your product or service noticed with article marketing, the next step is to get down to the business of writing your articles.

The big question then becomes, “what can I write about that will get people interested and make them want to read what I have to say?”

There are several traditional formulas for capturing your reader’s attention and beginning a conversation that will draw them in, build trust and hopefully lead to their wanting to purchase more of you through your product or service.

This article briefly describes 9 different ways to craft an article that will convince your reader that you have something valuable to share with them and capture their attention long enough to give you an opportunity to engage them.

Content Idea #1: Tell Them What They Want To Hear

One of the best ways to ensure you have your readers’ interest is to write about something that is on their minds.

The best way to find out what burning issues are most important to them is to… hold your breath… ASK!

Services like SurveyMonkey or ConstantContact make it extremely easy to do this. Plus, you’ll learn quite a bit when you start polling your audience.

After you find out what they’re interested in and what issues are uppermost in their minds, give them more information or tell them how to solve their problem(s).

Content Idea #2: Teach Them Something

Most people are interested in learning more about things that interest them or that will advance their careers or other personal interests.

If you have any sort of knowledge or advice to share that can help someone move towards a goal, achieve an objective or overcome a challenge, then you can be sure that they will be interested in hearing about it.

Write a brief article that gives your reader a step-by-step instruction set to help them achieve whatever it is that they want to achieve.

Content Idea #3: Tell Them a Story

They say that “facts tell, but stories sell” in the sales world.

So, armed with that knowledge, doesn’t it make sense to draw your reader and potential prospect in with a riveting account that just happens entertain them AND gets your point across?

Content Idea #4: Fascinate With a Q and A Session

Interviews, Frequently Asked Questions and similar information can really appeal to the short attention span, time deprived reader you may be trying to connect with.

Readers appreciate the opportunity to get inside perspective from interviewees as well as benefitting from hearing insightful answers to questions someone else made up for them.

To get content for the Q’s of your Q&A, poll your readers as suggested above, or just make a list of questions that your customers or clients most frequently ask you.

If you don’t already have customers or clients to poll or track questions from, go to places where your prospects spend their time online.

If you find they hang out in forums, you can usually create a poll within the forum software. Just ask your moderator how if you aren’t sure how to do it.

Alternatively, find blogs that your target market reads and spend some time going through both the titles of the posts and the comments to them.

By doing that, you will see what’s on your prospects’ minds and that will give you ideas for questions and answers for your Q&A article.

Content Idea #5: Tie Your Information In To Whatever Is Hot in the News

No matter how dull you think whatever you have to say is, you can always spice it up by figuring out a way to tie it to breaking news.

For example, if you’re a real estate agent and the Fed lowers interest rates, you can write about how that will make more homes available to people with lower incomes.

If you have a dog training product and a new kid’s movie comes out with an animal in it, you can write about techniques the trainers to the stars use to get animals in movies like that to do what they want them to do.

Just try to figure out how to grab something that’s hot in the news right now and related it to your product or service. Then… write about it.

Content Idea #6: Give Them a List

Just like Q&A articles, people LOVE lists. And, usually it’s for the same reason.

Lists are quick and easy to read. They take information and break it down into little digestible chunks that readers assume will not take too much of their time.

If you have any doubt about the popularity of lists, just look at how popular David Letterman’s “Top 10” lists became.

If you’re having trouble coming up with something to make a list of, you can borrow ideas from Amazon.

Just go there are search for a book related to your topic. I just went and searched “dog training.”

Next, take a look at the results and then peek over on the left side of the screen and you’ll see an area that says… Listmania!

Look there for ideas for your list, and if worse comes to worse you can always just make a list of great books related to your topic.

Content Idea #7: Objection Overcome

Another great subject you can write about is objections your typical client or customer may have to buying your product or service.

Here, you start out with the objection, and then you give the reasons it is not valid as you gradually overcome it.

For example, if you’re a mortgage broker, you could start with “Does the Prospect of Lower Rates Mean You Should Hold Off On Refinancing Your Mortgage?” and then give reasons why that’s not the best idea for your reader.

Content Idea #8: Profile an Industry Icon

This can be a great way to position yourself as an expert in your industry who is tied to someone else who virtually every prospect you know recognizes.

This can give you tremendous credibility.

Let’s say that you’re a copywriter - someone who writes sales letters, copy for websites and other sales and promotional materials.

If there are some really well-known copywriters out there, and there are, you can profile one of them and their great accomplishments and get credibility by association.

In the copywriting world, you could choose Gary Halbert and write a memoriam about all he added to the industry. Or, you could write about Dan Kennedy and how being grumpy is his trademark.

The way to do this is to start out writing about the icon and then tie yourself and your product or service in by saying how you or your product or service is similar or dissimilar or otherwise relates to theirs.

Content Idea #9: The Rant

This content idea is really popular in blogs these days. All you have to do is think of something that bugs you and about your industry or how things are done in your industry and then just “riff” on it.

Just keep track of any time you encounter something that drives you crazy, and then write about it. Voila, you have an article!

Conclusion

Use these 9 content ideas to spark your creativity and get you started writing articles. Article marketing is a killer way to attract new clients and helps you start a dialog with them, build trust and position yourself as the obvious expert in their minds.

This weekend, I attended a seminar presented by “million dollar wealth attraction coach” David Neagle. It was a fine seminar, held at the Hilton in LAX.

David is a good speaker, and the event planners did a great job of organizing and conducting the event. I also enjoyed the opportunity to attend a VIP luncheon with the E-Zine Queen, Alexandria Brown.

There wasn’t really anything new or amazing in David’s stage presentation, and I found myself saying “I Know, I Know” a lot, but there were a couple of gems that were reinforced, and I wanted to mention them here.

What Are You Going to Do With the Rest of Your Life?

David’s epiphany happened when we was almost killed by being sucked into a turbine farm at a water power generating dam. When he recovered, he considered his life and accomplishments and was less than thrilled. This led him to ask the questions, “what are you going to do with the rest of your life?”

He realized that he had no real legacy to leave his children, and that his life was less than exceptional. Yes, he longed for something more, and at least a chance to find happiness and leave something for his children to be proud of.

That’s what caused him to set off on a journey of self-discovery that ultimately led to his becoming a presenter for Bob Proctor and later a million dollar wealth attraction coach.

Will It Take a Catastrophic Event to Cause You to Answer the Question?

David needed a near-death experience to cause him to ask the question. I needed a complete life altering meltdown of everything I knew and almost everyone I knew to cause me to really, really ask it.

So, that raises the question, will it take a catastrophic event to cause you to ask and answer the “what will you do with the rest of your life question?”

If you are thrilled with your life now, then you may not need to ask, but if life is not currently all that you expected or hoped it would be, consider how you would feel if you had a brush with mortality.

If your life was to end now, would it have been the life you could have made it and would you be proud of it? If not, then why not change it today?

Attracting Opportunities Is Easy, Saying Yes Is More Difficult

It’s easier than you can imagine to attract opportunities to you. The challenge is recognizing them.

Frequently, opportunities come disguised as setbacks. If you are about to lose your home, or you recently lost your job, or something else happened that appears on its face to be a big negative, chances are you created that event to provide you an opportunity to change your life in some desirable way.

I won’t argue here that monumental losses can be nothing more than bad. Certainly, there are many bad things that happen to good people that make no surface sense. However, if you think for a moment about most of the minor and mid-level setbacks you have experienced, I suspect that a second look at them would reveal an opportunity to move forward somehow.

Recognizing these opportunities is imperative to changing your life for the better. Even if you are already successful, you need to recognize opportunities to evolve to the next level, and there is always a next level!

Say Yes When The Opportunities Appear

As you begin to recognize the opportunities all around you, the next step in your personal evolution is to begin to say yes to them.

It’s easy to think of dozens of reasons why you cannot do something, but you shouldn’t. If an opportunity arises, it does so because you have created it from your conscious or subconscious mind.

Having gone to all the trouble of manifesting such an opportunity, isn’t it foolish to say no to it?

Don’t make up reasons why you can’t, think of all the reasons why you must! In the end, it is only by saying yes to the opportunities we attract that we can effectively answer the question, “what are you going to do with the rest of your life?”

I believe that the answer we should give is… “life it passionately, dedicating ourselves to evolving into the best person we can be, earning a living doing what we love most, and making time for the friends and family we have to show them how much joy they bring to our lives.”