Invaluable Hard To Find Ads Resource For Copywriters
May 7, 2008I’m just recently back from the John Carlton Simple Writing System - The 17 Point Checklist For Writing Every Piece of Kick-Ass Copy You Will Ever Need seminar in San Francisco.
It was a great seminar and I enjoyed meeting the high caliber of people who attended, as well as having a chance to work in such a personalized and interactive environment with John and his partner Stan.
Hard To Find Copywriters
It’s not always easy to find great copywriters to bounce things off of, and it can even be harder to find those with time to share themselves to impart their knowledge to you. To help with that at this particular event, also in attendance were David Deutsch, whose name I may be misspelling and David Garfinkel, affectionately referred to as Dootsh and Garf, respectively, by John and the room.
David D is a respected copywriter who has an interview series info-product and Garf is “The World’s Greatest Coach to Copywriters.”
Based on the participation of two of Garf’s students who were in attendance, I’d say he’s a damn good coach. I had the opportunity to have breakfast with Garf and found him to be a very bright, down-to-Earth guy, and I’m hopeful that a good working relationship and even friendship will evolve from that.
Hard To Find Ads “Swipe File” Resource for Copywriters
One of the best resources for copywriters looking for a kick-start to getting their next project done is the use of a “swipe file.”
A Swipe File is basically just taking great copy from great writers who wrote great ads, laying it out in front of you, and using it for inspiration, and possibly borrowing bits and pieces of it to twist and tweak into your own current copy project.
There are many killer ads from the past that are very hard to find, and one resource for hard to find ads for copywriters that I learned about at the John Carlton workshop is HardToFindAds dot com.
This site offers a killer collection of great ads from the past by virtually all of the great masters, from Gary Halbert to Claude Hopkins, Joe Sugarman, Eugene Scwartz and Maxwell Sackheim, they are all there with great representative collections of their best and greatest ads.
There is a complete education awaiting you at this site and the best thing of all is that it is completely chargeless.
So, if you are looking for an amazing swipe file of the best hard to find ads and you’re a copywriter looking for a priceless resource with little work on your part, you owe it to yourself to visit Hard To Find Ads dot com and start learning!
