Google AdWords Why It’s Important To Match Keywords To Ad Content

When you use the wonderful power of Google AdWords to deliver your marketing message to people who search for terms relevant to the product or service you are selling, it’s important to craft your AdWords message in such a way as to match your keywords to the actual text of your AdWords ad .

Choose Your Keywords Carefully So They Can Match Your AdWords Text

Whether you choose your keywords using Google’s Keyword Tool or third party offerings like KeywordTracker.com or SpyFu.com, Google will look at the keywords you chose and see how well they match the words in your AdWords ad.

Google Assigns A Quality Score To Your Ad Based In Part On How Closely Your Keywords Match Your AdWords Text

Based in part on how closely your keywords match the text in your AdWords ad, Google assigns a Quality Score to your AdWords ad of Poor, Good or Great.

The Better Your Quality Score, The Cheaper Your Minimum Bid

This quality score can dramatically impact the minimum bid you are allowed to place for your ad. For example a Poor Quality Score may result in your minimum Pay Per Click bid being $5.00, whereas a Good Quality Score might yield a minimum PPC bid of $.30 and a Great Quality Score might result in a minimum PPC bid of only $.05.

That can make a huge difference in the total cost of your AdWords campaign.

The bottom line is, always make sure that you stuff as many of your keywords in your AdWords ad text as you possibly can while still delivering a quality message to your target market.